Social Media Training from Industry Leaders
NewComm Collaborative provides the highest quality professional development and educational offerings. Let us bring our top-rated speakers and industry luminaries right to your desktop throughout the year via our online education program.
From new strategies for social media, new communications, online communities, and more, to practical on-the-ground tips and tactics, NewComm Collaborative’s educational programs will address tough questions and challenges, present success stories and best practices, and offer real-world exercises that you can apply immediately in your organization.
Social Networking, Inside and Out with Shel Holtz
May 3 – May 31, 2010$245 or $195 for Members
Identifying & Engaging with Online Influencers with Paul Gillin
May 18, 2010$395, or $295 for Members
Social Networking, Inside and Out
May 3 – May 31, 2010$245, or $195 for Members
While "social networking" has been around as an academic concept since the 1970s, today it is almost always equated with online resources through which people can connect with other people. Since MySpace exploded on the scene, social networking has expanded at an unprecedented pace. Today there are pure social networks like MySpace and Facebook, presence-based networks like Twitter and Jaiku, build-it-yourself networks, intranet network suites, wikis-as-networks; networks integrated into other resources and more. Everyone, it seems, is launching one. There's even new jargon associated the connections within these networks: The Social Graph.
Your customers, employees, and other audiences are participating in these networks at an alarming rate. Communication and influence are happening within the networks. Some companies are using external networks for internal communication; others find them to be ideal recruiting tools.
- The differences between the various types of social networks
- How social networks can serve as an effective communication channel
- How to set up your own social network
- How to use internal social networks as an employee communication channel
- How to monitor social networks for communication issues
- Social Media Managers
- HR Professionals
- Employee Relations Professionals
- Product R&D
- Communications Professionals:
- Corporate Communications
- PR
- Marketing
- Advertising
This course is offered in partnership with Shel Holtz Webinars. Webinars are asynchronous, meaning they do not take place real-time. This allows you the flexibility to complete the training on your own schedule. Webinars are delivered online and consist of five lectures, with a new lecture posted each Monday for five consecutive weeks. Lectures include a mix of audio, video, and text – you don’t need anything more than a web browser.
About the Instructor
Shel Holtz, ABC, is principal of Holtz Communication + Technology, and has more than 30 years of experience as a communications professional. He has authored numerous communications-focused books and co-hosts the podcast, "For Immediate Release." Shel is a founding fellow of the Society for New Communications Research and a Fellow of the International Association of Business Communicators (IABC).Identifying & Engaging with Online Influencers
May 18, 2010$395, or $295 for Members
Marketing professionals are increasingly looking to engage with a new class of online influencers who use blogs, video, social networks and other services to talk about products, markets and companies. As mainstream media continues to decline and people to the Web for news and opinion, these influencers are gaining the respect not only of their peers but of the media as well.
Influencer marketing has entered the mainstream. Among the companies that have done blogger relations programs in the past year are Intel, Toro, ElectroTherm, Molson, Zarafina, Parents Magazine and PBS. Coca-Cola recently announced plans to launch a major influencer program covering 600 bloggers in six countries. Ford just rolled out a new version of the Fiesta with a video program targeting 100 enthusiasts. The list goes on and on. When conducting an influencer marketing campaign, finding the right people can be a daunting task. Google indexes only about 20% of the Web and can’t get inside password-protected social networks. Vast photo- and video-sharing sites are all but invisible to text search. Much of the Web can’t be seen without using specialized search engines and navigation aids. Fortunately, you can penetrate the invisible Web if you understand the tools and tactics of influence.
In this seminar, Paul Gillin shows the secrets of understanding influencer patterns in democratized online communities. He shows how to use use free online tools to find influencers who don't show up in standard Google searches. And he offers advice on how to engage them and develop them as street-level marketers.
- How influence works in a decentralized and democratized media world
- How to identify influential (and not-so-influential) bloggers
- How to approach and engage with these people
- Tools for monitoring online conversations, including specialized search engines, RSS, social bookmarking tools, Twitter and other utilities
- Tracking and responding to influencer comments
- Integrating influencer and public relations
- What to do in a crisis
- Staffing and responsibilities
- Measurement
- Social Media Managers
- HR Professionals
- Employee Relations Professionals
- Product R&D
- Communications Professionals:
- Corporate Communications
- PR
- Marketing
- Advertising
This online training course will provide you with live instructor-led training delivered by an industry thought leader in a virtual classroom. Using Adobe Acrobt Connect Pro meeting technology and a conference bridge, participants can interact with the instructor and fellow participants without ever leaving their desk!
About the Instructor
Paul Gillin is a long-time technology journalist and new media expert. He was founding editor-in-chief of TechTarget, editor-in-chief and executive editor of Computerworld magazine, and author of the award-winning book, The New Influencers and Secrets of Social Media Marketing. He writes a column for BtoB magazine and Ziff-Davis Enterprise, is a Senior Fellow of the Society for New Communications Research, and co-chairs the social media cluster for the MIT Leadership Council.Measuring Social Communications: Engagement, ROI & Reputation
March 2 - 4, 2010 – 11:00 a.m. ET – 1:00 p.m. ET$595, or $495 for Members
Measuring the effectiveness of your current social media communications is key in determining a successful social media marketing strategy. This in-depth virtual training course taught by world renowned measurement expert Katie Paine will provide you with a complete framework to develop metrics and key performance indicators for your social media communication programs. We will start by defining measureable objectives for your targeted audience. Once we define the objectives, we will create a toolbox for measuring relationships, engagement and influence; discussing both qualitative and quantitative metrics. We encourage you to submit your own case study in order to provide real-world examples of how your experience with these tools really works.
This online training course will provide you with live instructor-led training delivered in a virtual classroom. Using advanced online meeting technology and a conference bridge line, participants can interact with the instructor and fellow participants without ever leaving their desks.
- How to define measureable objectives, KPIs, and benchmarks
- How to pinpoint your audience
- How to measure outputs and outcomes by integrating different measures
- The tools for measuring your social communications and relationships in the blogosphere
- Data sources for qualitative and quantitative metrics to measure influence and engagement
- Social Media Managers and Directors
- HR and employee relations professionals
- Employee Relations Professionals
- Product R&D professionals
- CRM Professionals
- Communications Professionals:
- Corporate Communications
- PR
- Marketing
- Advertising