The Fellows and members of the Society for New Communications Research and nearly 100 communications professionals gathered last week at the Colonnade Hotel in Boston, Mass. for the 2nd Annual Society for New Communications Research Symposium & Awards Gala. The event began with an opening keynote address by SNCR Senior Fellow Dr. Nora Ganim Barnes, Ph.D. of the University of Massachusetts. Dr. Barnes’ presentation compare data collected from 453 colleges and universities to other new studies on the Inc. 500 and other companies, as well as America’s largest charities, providing insight into the current state of social media adoption in the U.S.
Access the full presentation here.
Dr. Barnes’ presentation was followed by the 2nd Annual SNCR Excellence in New Communications Awards Gala. Read synopses of all the winning case studies here.
On December 6th, the symposium began with the initial findings of new SNCR research study titled, “New Media, New Influencers & Implications for the PR Profession.” The research team consisted of SNCR Fellows John Cass, Paul Gillin, Richard Nacht and Greg Peverill-Conti. The study was made possible by a grant from the Institute for Public Relations and Wieck Media. The full presentation can be downloaded here.
SNCR Senior Fellow Joseph Carrabis presented the results of a research project, titled “The Blogging Power Continuum: How Bloggers & Their Audiences Share & Assign Power in a Knowledge-Based Medium.”
The symposium also featured three panel discussions featuring the top award winners in the SNCR’s Excellence in New Communications Awards program. The first panel, moderated by SNCR Fellow David Parmet, featured Michael Donnelly of Coca-Cola with Stephen Voltz of EepyBird.com, Ricardo Guerrero of Dell, Tim Allik of Topaz Partners representing the Scuderi Group, Christopher Barger of General Motors and Sandra Belknap of Sun Microsystems. Listen to the panel discussion here, courtesy of David Parmet. Thanks David!
SNCR Senior Fellow Katie Paine moderated a panel of winners in the nonprofit division, which included Elizabeth Pigg of Edelman representing the American Heart Association, Randy Roberson of H.E.L.P. and Ric Martel of the AIDS Foundation of Chicago. And, Greg Peverill-Conti explored award-winning Second Life initiatives with Aaron of Text 100 on behalf of Cisco and Constantin Basturea of Converseon.
The SNCR Symposium closed with a presentation by SNCR Senior Fellow Shel Israel and SNCR Corporate Member Mike Prosceno, VP of Social Media for SAP. The two shared the results of the SAP Global Social Media Survey. Access the full presentation here.
Bill Ives posted a very comprehensive summary of the two-day event on Corante’s Fast Forward blog. You can check out his posts here:
Blogging at the Society for New Communications Research:
Social Media Success Stories: SNCR 2007 Winners – Part 2
Social Media & The Non-profits at the SNCR – Part 3
Online Communities & Virtual World from SNCR – Part 4
Social Media Global Trends from SNCR – Part 5
Thank you very much, Bill!
There are also a ton of photos available on Flickr. Check them out!
And, there was a lot of Twittering (“tweeting”?) going on throughout the event at http://twitter.com/SNCR. Thanks so much to SNCR Fellow Constantin Basturea for finally getting us going on Twitter. We invite you to join the conversation!
If you enjoyed this SNCR event, or if you weren’t able to make it this time, please make sure you save the dates April 22-25 to join us in Sonoma County, CA for NewComm Forum ’08!
