NewComm Collaborative

SNCR Research Update

Research Funded by the Institute for Public Relations & Wieck Media

The Society for New Communications Research is pleased to announce that it has been awarded a research grant from the Institute for Public Relations and Wieck Media.

This research study, titled “New Media, New Influencers and Implications for the PR Profession,” will explore the impact of Web 2.0 and social media tools on communications and the public relations profession.

The study is being conducted by a team of SNCR Fellows comprising seasoned PR professionals, journalists and academics, including Joseph Carrabis, John Cass, Paul Gillin, Richard Nacht, Greg Peverill-Conti and the SNCR’s research assistant Myungshin Shayna Kim.

Through surveys and case studies, the research team will investigate:

- How our conceptions of media and influence are evolving

- How the role of PR is being redefined

- What new skills are needed.

Public relations, corporate and marketing communications professionals experienced in the use of social media in their communications initiatives are invited to participate in this research.

A survey questionnaire aimed at communications professionals is available. Please join PR and marketing communications leaders from around the world by taking part in this survey.

A complementary survey aimed at consumers of media is also posted. All consumers of media are invited to participate.

The research findings will be shared at the Society for New Communications Research Symposium, which will be held December 5-6 in Boston. The event will be sponsored in part by the Institute for Public Relations and Wieck Media.

Other Symposium sponsors include the Boston chapters of the American Marketing Association and Public Relations Society of America, Weber Shandwick and iContact. Register online now at www.sncr.org/symposium.