Sometrics launched a new ad serving technology specifically engineered for the social web. The free platform incorporates social targeting capabilities that help developers monetize the social web – increasing revenue by hyper-targeting their ads within the major social networking communities and niche sites.
The Sometrics ad platform includes ad hosting, serving and precision-targeting using the most relevant and effective audience analysis available. The platform is coupled with Sometrics’ social analytics solution, which was created expressly to track and analyze traffic, demographics, interests and actions within the social web.
Sometrics goes beyond typical analytics to track social actions after the ads are served, helping developers know exactly who’s engaging and optimize their ad networks accordingly. It can target by demographics, geography and social interests (music, sports, etc.), within the major social networking communities and to the far reaches of ultra-targeted niche sites, as well.
“We’re giving developers the tools to help them know more about their audiences and better target their ads to increase revenue,” said Sometrics CEO Ian Swanson. “We’ve combined our analytics with ad serving technology, two solutions designed specifically for the social web. What developers get is social intelligence – a deep understanding of who’s doing what within social networking websites and applications. The result is precision-targeted, more effective advertising within the massive playground that is the social web – a world that’s been frustratingly hard to quantify and monetize until now.”
