While mania over blogs reaches froth levels, early adopters are latching on to Vlogs — video blogs, a new media that makes it easy to post AV (audio/video) files on the Internet. With the advent of vlogs, amateur video now has a worldwide distribution channel. With new, easy-to-use video production tools, most anyone can become an online film and video producer. What are the implications for PR and marketing of the nascent vlogs movement?
Mainstream print and broadcast media (newspapers, news magazines, trade journals, radio, TV) are rapidly losing their role as the privileged gatekeeper of news and entertainment.
Most people now get their news first from the Internet. Internet based news sources such as Yahoo! News have larger readership than all but a handful of traditional print publications. Some blogs, the personal journals published on the Internet, have readership levels matching or exceeding the circulation of many traditional newspapers and trade journals. Citizen journalists not associated with traditional news outlets now often break important news stories.
While websites and blogs have made it possible for virtually any individual to become a publisher of “print” stories, video blogs (also known as vlogs, v-logs, vblogs, vidblogs, video casts, vidcasts, vcasts and v-casts) - now make it easy to produce and distribute AV (audio/video) files on the Internet.<!-more|inline—>
