If you visit the .com pages of Microsoft, Nokia, Sony, Apple, and Amazon, you’ll see the usual bursts of color and promotional elements — that is, business as usual. But if you visit the Chinese home pages of these five companies, you’re going to see the following.
Although white more commonly signifies death and mourning in China, black is a more effective way of expressing grief on the white background of a Web page. Google China and Baidu turned their logos black as well.
It’s just a shame more of the world won’t see these sites — as I found them quite moving. Everything about China seems to be beyond comprehension, including, unfortunately, this earthquake.
The preceding article was originally published on John’s blog, Global by Design.
