NewComm Collaborative

Article Customer Care and Brand Reputation in the Age of Social Media

By Mihaela Vorvoreanu

SNCR Research Presentation: Paul Gillin begins with a profile of Consumerist..

Article New Media, New Influencers and Implications for the PR Profession

By Mihaela Vorvoreanu

SNCR Research presentation: Patterns of influence are changing, and this has a fundamental impact on the PR profession…

Article SNCR Closing keynote: The transformational power of blogging

By Mihaela Vorvoreanu

Closing keynote: Elisa Camahort Page, BlogHer

BlogHer network survey + U.S. representative female online users.

Key findings:

blogs are mainstream

53% of US online women read blogs
statistically the same as IM, photo sharing, etc.

blogs are addictive

regardless of age, once …

Article New Communications Measurement and Evaluation

By Mihaela Vorvoreanu

Blake Cahill, Visible Technologies overviewed a couple of case studies of Visible Technologies clients and their online conversation analysis efforts…

Article Employees ARE the brand

By Mihaela Vorvoreanu

What is “brand?” Who owns it? Brand is an aggregate of perceptions & feelings based on all previous experiences with a company. The fact is that employees are participating in social media in ways that affect your customers’ brand…