NewComm Collaborative

Article Social Media and the Want of a Nail

By Joseph Carrabis

The Center for Adaptive Solutions, a think tank I’m associated with, is doing a series of workshops in 2010, all around the theme of using social media in… well, pretty much everything: business, NGOs, GOs, non-profits, … and the verticals we’re covering range from health to politics to retail to distribution (let me know if you’d like us to do one for you and I’ll hook you up). All the workshops start with the assumption that you should be in the social media game in some way shape or form.

So I was completely shocked when I got an email from a workshop sponsor. Someone contacted the sponsor and offered that these workshops — because they assumed people knew they should be in the game — wasn’t for them. They didn’t know if they should be in the social media game or not. The sponsor wanted to know my response…

Article Corporate Social Responsibility Can Drive Fundamental Business Results

By Barbara French

A new approach to corporate social responsibility and corporate giving is delivering significant results to big business. Instead of treating social good as the new black — merely dressing up the corporate image by affiliating with a popular cause — these companies are practicing lethal generosity. The results are impressive and well within reach of any company, according to Kami Huyse, APR, president and COO of Zoetica. Huyse gave Tekrati an exclusive preview of her NewComm Forum session.

Article Social Media Governance: Steroids for Social Media Performance

By Barbara French

How do you take an organization’s social media activities to the next level? How can you design a social media strategy capable of delivering the legendary ROI pioneered by Zappos, Dell and Best Buy? For many organizations, the answer lies in social media governance, according to Chris Boudreaux, a research fellow with the Society for New Communications Research (SNCR). He will introduce social media governance and best practices for this new discipline at NewComm Forum 2010 on April 22nd in San Mateo, CA. Boudreaux gave Tekrati an exclusive preview of his NewComm Forum session.

“Social media governance helps organizations do three things,” said Boudreaux. “It helps them make high quality decisions, make these decisions quickly, and make them stick.”

Article Social Media: Why Business Leaders Should Care

By Donald Bulmer

I had a great discussion last week with Mike Kelly and Peter Auditore about social media and why business leaders should care. If you agree with the premise that we now live and work in a world that is increasingly becoming more and more “social,” it is easy to understand that new rules in business are being written for companies to be successful and compete…

Case study General Motors Brands Use “Immerse & Disperse” to Adopt Social Media

By John Cass

Since joining General Motors in March 2007, Christopher Barger, GM’s director of global communications technology, has struggled to spread the idea of engagement with customers using social media across the American auto giant. He has been stymied by a small budget, the economic recession, and corporate cultural barriers to using dialogue for marketing, Christopher Barger has addressed these challenges by instigating a process for social media training and adoption called “immerse and disperse"…