NewComm Collaborative

Article The Summer Social Media Cleanup Session

By David Strom

Last week I had leaky capacitors on my Dell Optiplex, I couldn’t get any reception on my iPhone 4 because my hands were shorting out the antenna, my Toyota nearly killed me due to faulty parts and the waters of the Mississippi continued to rise. I think I need to call my own personal liability lawyer just to get out of bed.

In NewCommentary | Jul 19th, 2010 | 2 comments

Article I'm 100% Convinced that 50% of PR and Social Media Metrics Are Wrong

By Katie Paine

…and if this was accounting, you’d be in jail.

In NewCommentary, On Measurement | May 27th, 2010 | 0 comments

Article e-Book Buzz Dominates Book Business Events

By Danny O. Snow

Two of the nation’s most important publishing industry events were held this week in NYC. Both were focused more than ever on e-publishing.

In On Publishing | May 27th, 2010 | 2 comments

Article All Media Is Now Social Media

By Brad Berens

“I got so mad I posted a blog about!” Rona said. She was a fit, pretty Mom of three who owned a rent-a-dumpster business with her husband in Southern California and taught aerobics on the side. Her comment signaled a change in my understanding of social media and where it was going…

In NewCommentary, On New Media and Journalism | May 3rd, 2010 | 0 comments

Article Why Social Media Is Hard to Measure and What You Can Do About It

By Claudiu Marariu

Sometimes I wonder how the great minds of all times, like Aristotle or Einstein, would feel about social media. How would its power impact their philosophy and perception of the world? What is Social?

In NewComm TopTips, On Measurement | May 3rd, 2010 | 1 comment

Article Exploring Social Media Analytics with Avinash Kaushik

By Avinash Kaushik

Social media is so cool now that even dogs and cats have Twitter accounts, and they are immensely popular! I bet your heart skips a beat every time someone retweets your post or your BFF’s reply to your tweets. It’s just one of those things. There is, though, a much more serious side of social media, and why we should take it a lot more seriously (or not).

In New Tools and Technologies, On Measurement | May 3rd, 2010 | 4 comments

Article Online Analytics Maturity Model

By Stephane Hamel

Online analytics is a science involving statistics, IT, marketing, management, economics and several other fields of expertise. Although the interest for online analytics is relatively recent, its underlying concepts are not. We need to understand the essential elements of effective processes and management of online analytics and define the evolutionary improvement path that moves us from ad hoc, immature processes to disciplined, mature processes. The resulting improved quality and effectiveness will lead to a framework offering the most effective tactics to make online analytics easier and more accessible to a greater number of professionals. This paper provides an overview of the Online Analytics Maturity Model (OAMM) that can be applied to any online process …

In NewComm TopTips, On Measurement | May 3rd, 2010 | 0 comments

Article Social Media and the Want of a Nail

By Joseph Carrabis

The Center for Adaptive Solutions, a think tank I’m associated with, is doing a series of workshops in 2010, all around the theme of using social media in… well, pretty much everything: business, NGOs, GOs, non-profits, … and the verticals we’re covering range from health to politics to retail to distribution (let me know if you’d like us to do one for you and I’ll hook you up). All the workshops start with the assumption that you should be in the social media game in some way shape or form.

So I was completely shocked when I got an email from a workshop sponsor. Someone contacted the sponsor and offered that these workshops — because they assumed people knew they should be in the game — wasn’t for them. They didn’t know if they should be in the social media game or not. The sponsor wanted to know my response…

In NewCommentary, On Measurement, The Social Business | May 3rd, 2010 | 3 comments

Article Sample Size and Sampling Error in Social Media

By Charles Wentworth

Detailed research in the fertile new field of social media promises big payoffs. Does the new media call for new tools to carry out that research? Certainly it does. But there are lessons to be learned from older tools, too, such as the well-established techniques applied in survey research. The sampling approach used in survey research offers an economical approach to gathering lots usable of data quickly…

In Research Update | May 3rd, 2010 | 1 comment

Article Data Data Everywhere and Not a Drop of Insight to Drink

By Christopher Berry

Both customers and prospective customers alike are generating huge amounts of measurable word of mouth, attitudinal, and behavioral data, but where are the insights? The three biggest obstacles that stand between you and insight are: not understanding definitions, lacking strategic alignment, and reluctance to manage error. Acknowledge these three factors and you’ll be well on your way to social media analytics nirvana. A brief explanation of the problems first…

In On Measurement | May 3rd, 2010 | 0 comments

Article Impressions From New Communications Forum

By Doug Haslam

This past week, I attended the New Communications Forum, birthplace of the Society for New Communications Research. It was my first visit (finally) to this event, and as expected there was a lot to learn, discuss—and ask. Here are some impressions of the sessions I attended, along with samples of in-the-moment Twitter commentary:

In NewComm Forum 2010 | Apr 27th, 2010 | 1 comment

Article Corporate Social Responsibility Can Drive Fundamental Business Results

By Barbara French

A new approach to corporate social responsibility and corporate giving is delivering significant results to big business. Instead of treating social good as the new black — merely dressing up the corporate image by affiliating with a popular cause — these companies are practicing lethal generosity. The results are impressive and well within reach of any company, according to Kami Huyse, APR, president and COO of Zoetica. Huyse gave Tekrati an exclusive preview of her NewComm Forum session.

In NewComm Forum 2010, The Social Business | Apr 26th, 2010 | 0 comments

Article Social Media ROI Has Come of Age

By Barbara French

Measuring results from social media has come of age. Not long ago, social media ROI was little more than counting eyeballs, blog RSS readers, FB fans, and Twitter followers. Today, smart companies are measuring social media ROI against clear business objectives such as customer engagement or revenue, according to Katie Delahaye Paine, a senior fellow and advisory board member of the Society for New Communications Research (SNCR) and the legendary founder of KDPaine & Partners LLC. Paine shared actionable measurement strategies and reference cases during NewComm Forum 2010 last week in San Mateo, Calif.

Paine gave Tekrati an exclusive interview focusing on her NewComm Forum session, “Defining Social Media ROI”.

Q:

In NewComm Forum 2010, On Measurement | Apr 26th, 2010 | 0 comments

Forum Social Network Tug of War?

By Shel Holtz

To read the pundits, you’d have to believe there’s a tug-of-war going on between a variety of platforms to determine which will ultimately win in the marketplace. Will everybody migrate to the apps of the iPhone and the iPad? Will microblogging trump blogging? Will Twitter beat Facebook? Will tangible media die completely to be replaced by digital?

In NewCommentary | Apr 14th, 2010 | 0 comments

Article Social Media Governance: Steroids for Social Media Performance

By Barbara French

How do you take an organization’s social media activities to the next level? How can you design a social media strategy capable of delivering the legendary ROI pioneered by Zappos, Dell and Best Buy? For many organizations, the answer lies in social media governance, according to Chris Boudreaux, a research fellow with the Society for New Communications Research (SNCR). He will introduce social media governance and best practices for this new discipline at NewComm Forum 2010 on April 22nd in San Mateo, CA. Boudreaux gave Tekrati an exclusive preview of his NewComm Forum session.

“Social media governance helps organizations do three things,” said Boudreaux. “It helps them make high quality decisions, make these decisions quickly, and make them stick.”

In NewComm Forum 2010, The Social Business | Apr 12th, 2010 | 1 comment